For the 2026 London buyer, the quality of the building’s gym is often more important than the apartment’s square footage. Developers are now competing to offer “Medical Grade” wellness facilities within residential blocks.
According to Savills Research, developments with private Peloton studios, cold plunge pools, and treatment rooms are achieving 15 percent higher prices than standard new builds. In areas like Canary Wharf and Nine Elms, luxury towers are now hiring full-time wellness directors to manage resident health programs. According to Knight Frank, this “Wellness First” approach is the primary driver for the modern professional buyer.
The London Intelligence Brief:
- Key Trend: Medical grade wellness in residential blocks.
- Top Areas: Nine Elms and Canary Wharf.
- Perfect For: Modern professional buyers and luxury investors.
