London is a hub for horology enthusiasts, with some of the world’s finest luxury watch dealers located throughout the city.
Whether you’re in search of a modern masterpiece or a rare vintage timepiece, these top dealers are known for their exceptional service and premium selections. Below are the 14 best luxury watch dealers in London, each offering unique collections from top brands.
1. Watches of Switzerland
Watches of Switzerland:
About:
Watches of Switzerland is one of the UK’s premier luxury watch retailers, with an impressive range of brands including Rolex, Patek Philippe, and Cartier. With multiple locations in London, their Regent Street flagship store is a must-visit for watch collectors.
Brands:
- Rolex, Patek Philippe, Cartier, Omega
- IWC, Jaeger-LeCoultre, Breitling
Address
155 Regent St., London W1B 4AD, United Kingdom
Operating Hours
Monday to Saturday: 10 AM–7 PM, Sunday: 11:30 AM–6 PM
Best For
Luxury Watch Dealers in London
2. Bucherer (formerly The Watch Gallery)
Bucherer (formerly The Watch Gallery):
About:
Bucherer is one of the largest luxury watch retailers in Europe. Located in Mayfair, their London boutique is renowned for its high-end service and extensive selection of prestigious brands, including Rolex, Panerai, and TAG Heuer.
Brands:
- Rolex, Panerai, TAG Heuer, Audemars Piguet
- Vacheron Constantin, Blancpain
Address
Units 3 & 4, Royal Opera House, London WC2E 8HD, United Kingdom
Operating Hours
Monday to Saturday: 10 AM–8 PM, Sunday: 12–6 PM
Best For
Luxury Watch Dealers in London
3. David M. Robinson
David M. Robinson:
About:
David M. Robinson, with locations in Canary Wharf and Mayfair, offers a curated selection of luxury watches, including exclusive models from Rolex and Patek Philippe. They are known for their personalized customer service and expertise in horology.
Brands:
- Rolex, Patek Philippe, Omega, Breitling
Address
32-33, Jubilee Place, London E14 5NY, United Kingdom
Operating Hours
Monday to Saturday: 10 AM–5:30 PM, Sunday: Closed
Best For
Luxury Watch Dealers in London
4. Bamford Watch Department
Bamford Watch Department:
About:
Bamford Watch Department is a luxury watch customizer and dealer located in Mayfair. They specialize in custom modifications of high-end brands like Rolex and Patek Philippe, creating bespoke timepieces tailored to individual tastes.
Specialties:
- Custom Rolex and Patek Philippe watches
- Limited edition and bespoke designs
Address
80 S Audley St, London W1K 1JH, United Kingdom
Operating Hours
Monday to Thursday: 9 AM–5:30 PM, Friday: 9 AM–5 PM, Saturday and Sunday: Closed
Best For
Luxury Watch Dealers in London
5. The Vintage Watch Company
The Vintage Watch Company:
About:
The Vintage Watch Company, located in the Burlington Arcade, specializes in vintage Rolex watches. They have one of the largest collections of vintage Rolex timepieces in the world, making them a destination for collectors and enthusiasts alike.
Brands:
- Vintage Rolex
Address
24 Burlington Arcade, London W1J 0PS, United Kingdom
Operating Hours
Monday to Saturday: 10 AM–6 PM, Sunday: Closed
Best For
Luxury Watch Dealers in London
6. Marcus Watches
Marcus Watches:
About:
Marcus Watches, located in New Bond Street, is known for its exclusive range of luxury watches from independent watchmakers like Richard Mille, Greubel Forsey, and MB&F. They cater to serious collectors seeking rare and limited-edition timepieces.
Brands:
- Richard Mille, Greubel Forsey, MB&F
- Urwerk, De Bethune, Audemars Piguet
Address
27 Berkeley Square, London W1J 6EL, United Kingdom
Operating Hours
Monday to Friday: 10 AM–4:30 PM, Saturday and Sunday: Closed
Best For
Luxury Watch Dealers in London
7. A Collected Man
A Collected Man:
About:
A Collected Man is an online and appointment-only boutique that specializes in rare, independent, and vintage watches. Based in London, they are known for curating a unique selection of high-end, hard-to-find pieces from brands like F.P. Journe and Philippe Dufour.
Specialties:
- Independent and rare watches
- Vintage high-end models
Operating Hours
Monday to Friday: 9 AM–6 PM, Saturday and Sunday: Closed
Best For
Luxury Watch Dealers in London
8. Watchfinder & Co.
Watchfinder & Co.:
About:
Watchfinder & Co. is one of the largest online retailers of pre-owned luxury watches, with a physical boutique in Canary Wharf. They specialize in certified pre-owned models from brands such as Rolex, Omega, and Breitling.
Brands:
- Rolex, Omega, Breitling, Patek Philippe
- Panerai, IWC, Tag Heuer
Address
Watchfinder & Co, 6-7 Avery Row, London W1K 4AL, United Kingdom
Operating Hours
Monday to Saturday: 10 AM–6 PM, Sunday: Closed
Best For
Luxury Watch Dealers in London
9. Fellows Auctioneers
Fellows Auctioneers:
About:
Fellows is one of the UK’s leading auction houses for luxury watches. With regular watch auctions in London and Birmingham, they offer an excellent opportunity to acquire rare, vintage, and collectible timepieces at auction.
Specialties:
- Auction of luxury and vintage watches
- Expert valuation services
Address
29 Charles St, London W1J 5DT, United Kingdom
Operating Hours
Monday to Thursday: 9 AM–5 PM, Friday: 9 AM–4 PM, Saturday and Sunday: Closed
Best For
Luxury Watch Dealers in London
10. Somlo Antiques
Somlo Antiques:
About:
Somlo Antiques, located in the historic Burlington Arcade, is a specialist in vintage and antique timepieces. They focus on historical brands and rare collectors’ items, making it a popular destination for horological enthusiasts.
Brands:
- Vintage Patek Philippe, Breguet, and Jaeger-LeCoultre
- Antique pocket watches
Address
35-36 Burlington Arcade, London W1J 0QB, United Kingdom
Operating Hours
Monday to Saturday: 11 AM–5:30 PM, Sunday: Closed
Best For
Luxury Watch Dealers in London
11. Watches of Knightsbridge
Watches of Knightsbridge:
About:
Watches of Knightsbridge is a family-run auction house that specializes in vintage and luxury watches. Their quarterly auctions are attended by collectors from around the world, offering rare finds and collector’s items from top watch brands.
Specialties:
- Auction house for luxury watches
- Vintage and collector’s pieces
Address
Michelin House, 81 Fulham Rd., London SW3 6RD, United Kingdom
Operating Hours
Monday to Friday: 10:30 AM–4:30 PM, Saturday and Sunday: Closed
Best For
Luxury Watch Dealers in London
12. Charles Fish
Charles Fish:
About:
Charles Fish offers a blend of luxury and fashion watches at competitive prices. With a focus on modern brands, they provide a wide selection, including both Swiss-made and trendy, contemporary designs.
Brands:
- TAG Heuer, Longines, Tissot
- Gucci, Michael Kors, and Raymond Weil
Address
114 High St, London E17 7JY, United Kingdom
Operating Hours
Monday to Saturday: 9:30 AM–5 PM, Sunday: Closed
Best For
Luxury Watch Dealers in London
13. Frost of London
Frost of London:
About:
Frost of London is an ultra-luxury boutique located in Mayfair. They specialize in high-end, limited-edition watches and jewelry, catering to an elite clientele seeking bespoke and exclusive timepieces.
Brands:
- Richard Mille, Franck Muller, Hublot
- Jacob & Co., Audemars Piguet
Address
22 Brook St, London W1K 5DF, United Kingdom
Operating Hours
Monday to Saturday: 10 AM–6:30 PM, Sunday: Closed
Best For
Luxury Watch Dealers in London
14. Mappin & Webb
Mappin & Webb:
About:
Mappin & Webb is one of the oldest jewelers in London, with a reputation for providing the highest-quality luxury watches. Their boutiques showcase an array of premium Swiss brands, and they are an official retailer for Rolex and Patek Philippe.
Brands:
- Rolex, Patek Philippe, Jaeger-LeCoultre
- Hublot, Omega, Breitling
Address
132 Regent St., London W1B 5SF, United Kingdom
Operating Hours
Monday to Saturday: 10 AM–7 PM, Sunday: 12–6 PM
Best For
Luxury Watch Dealers in London
These 14 luxury watch dealers in London offer a blend of history, prestige, and modern sophistication. Whether you’re looking for a brand-new Rolex or a rare vintage Patek Philippe, these boutiques and specialists provide the finest timepieces for discerning customers


