This list spans the spectrum from luxury (Mr Porter, Charles Tyrwhitt) and sustainable players. Each business brings its own story, leadership, and philosophy reflecting London’s vibrant e-commerce scene.
Want a tailored shortlist? Let me know your style preferences, price range, or app needs!
1. Mr Porter
Launched: 2011 by Net‑a‑Porter as its men’s counterpart
Key People: Toby Bateman (Founding MD, now CEO as of 2025) Jeremy Langmead (former Content Director, ex‑Esquire)
Offerings: Luxury menswear, shoes, accessories; exclusive capsule collections; curated editorial (“The Journal”)
Why It’s Exceptional: Revolutionised men’s online luxury with high-end brands, expert editorials, and polished service
Shop & App: mrporter.com | App Store: available
Sample Price Points: Designer sneakers (£350–£800), Suits (£1,200–£3,000), Watches (£2,000+)
2. ASOS
Founded: 2000 by Nick Robertson, Andrew Regan, Quentin Griffiths & Deborah Thorpe
Key People: José Antonio Ramos Calamonte (CEO), Jorgen Lindemann (Chairman)
Offerings: Fast-fashion, own-brand and third-party ranges, marketplace for indie brands
Why It’s Noteworthy: Leads fast-fashion globally, with £2.9 bn revenue (2024) and innovations like AR fitting tools
Shop & App: asos.com/men
3. Charles Tyrwhitt
Founded: 1986 by Nicholas Wheeler in London as a mail‑order shirt business
Key People: Nick Wheeler (Founder/Chair), Luke Kingsnorth (CEO since 2019)
Offerings: Dress shirts, suits, knitwear, shoes, accessories
Why It Stands Out: Pioneered Jermyn Street style; earns £185 m revenue; Queen’s Award winner
Shop & App: charlestyrwhitt.com
4. Crew Clothing
Established: 1993 by Alistair Parker‑Swift in London
Key People: Louise Barnes (CEO since c. 2014), founder Alistair still active
Offerings: Casual wear inspired by nautical and British sporting heritage
Why It Wins: Founded at Cowes Week, iconic coastal styling, strong multi-channel growth
Shop & App: crewclothing.co.uk | [App Store]: available
5. Mauvais
Founded: c. 2013 by Jordan Jones (started designing T‑shirts at 18)
Location: UK-based operations (Cambridgeshire)
Offerings: Trend-led casual wear, sets, T-shirts, polos
Why to Watch: Sunday Times 100 fastest‑growing retailer, £7.5 m revenues (Jan 2024), eco-conscious lineage
Shop & App: mauvais.co.uk
6. Goodhood
Founded: early 2010s in London (Covent Garden HQ)
Offerings: Curated menswear, streetwear, lifestyle goods, collaborations
Why It’s Premier: Editor-picked picks, exclusive drops, renowned for curation
Shop & App: goodhoodstore.com
7. Spoke
Founded: early 2010s in London
Offerings: High-end casual, limited-edition collaborations
Why It Matters: Blends utility with elegance, spotlighted by Telegraph
Shop & App: spoke-london.com
8. Zalando (UK division)
Founded: German parent 2008; UK launch late 2010s
Offerings: Extensive selection from fast fashion to luxury
Why It’s Strong: Wide range, user-friendly shopping & returns, often recommended on forums
Shop & App: https://www.zalando.co.uk/men-
9. Neem London
Founded: London-based sustainable label (2010s)
Offerings: Organic, eco-conscious men’s clothing basics
Why It’s Featured: Listed among best UK men’s retailers by Telegraph
Shop & App: neemlondon.com
10. Urban Outfitters (UK – Mens)
Founded: 1970, US-based but strong London presence
Offerings: Contemporary streetwear, casual attire, lifestyle products
Why It Appeals: Trend-driven with ever-rotating assortment tailored for younger demographics
Shop & App: urbanoutfitters.com/en-gb/
