Celebrating the very best of London
We are an independent editorial guide to the city's finest restaurants, hotels, services, and hidden gems - written by Londoners, for everyone who loves London.
Why we built Best in London
London is a city of endless layers. Every street has a story, every neighbourhood a personality, every corner a place worth knowing about. But finding the genuinely good – the spots that locals love, the hotels with soul, the services you can actually trust – has always been harder than it should be.
We started Best in London to fix that. Not as another listings site or sponsored guide, but as a proper editorial publication: thoughtful, opinionated, and obsessed with quality. Every recommendation here has been considered, visited, or vouched for by someone who cares.
Whether you’ve lived here for thirty years or you’re planning your first visit, our promise is the same – we’ll help you discover the London worth your time.
Eyal Stoleru
FOUNDER & EDITOR
Meet our editors
Twelve specialists, one for every category - each hand-picking the very best London has to offer in their field.
Eyal Stoleru
FOUNDER & EDITOR-IN-CHIEF
“We built Best in London for the people who actually live, work and wander here - and the visitors who want to see it through their eyes.”
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Founder and editor-in-chief of Best in London, Eyal sets the editorial direction across every category - from Restaurants and Hotels to Services and Things to Do - making sure each recommendation lives up to the city it celebrates.
Radu Ursea
RESTAURANTS EDITOR
“A great meal is half the room, half the plate - and entirely about the people you share it with.”
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Former restaurant critic for a national broadsheet, Radu has eaten his way across London for fifteen years - from Soho tasting menus to family-run trattorias in Walthamstow.
Oliver Heslop
TAX EDITOR
“We built Best in London for the people who actually live, work and wander here - and the visitors who want to see it through their eyes.”
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A chartered tax adviser and long-time City specialist, Oliver writes on UK and cross-border tax for Londoners - from self-assessment and capital gains to expat, non-dom and small-business tax.
Charlotte Whitfield
HOTELS EDITOR
“The best London hotels do not shout luxury - they whisper it through every quiet detail.”
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Charlotte spent a decade in luxury hospitality at Mayfair landmarks before turning her eye to reviewing the city’s grandest stays and quietest boltholes.
James Pemberton
THINGS TO DO EDITOR
“You have not really seen London until you have wandered somewhere not on the itinerary.”
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A walking-tour guide and culture writer, James knows the city’s museums, markets and quiet corners better than most cabbies know its streets.
Sophie Ashcroft
SHOPPING EDITOR
“London shopping is at its best when craft, character and a brilliant shopkeeper meet.”
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Sophie writes on independent retail and design, championing the small Marylebone boutiques and East End makers shaping how Londoners shop today.
Henry Blackwood
REAL ESTATE EDITOR
“A London home is rarely just bricks - it is the postcode, the neighbours and the morning walk.”
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A former prime central London estate agent, Henry now writes about the city’s neighbourhoods, architecture and the realities of buying or renting here.
Emily Hartwell
EDUCATION EDITOR
“The right course in London can quietly change the entire shape of your career.”
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Emily has taught and advised at two London universities and writes on schools, evening courses and the city’s sprawling further-education scene.
Thomas Wickham
SERVICES EDITOR
“A trustworthy local tradesperson is, in my view, one of London life’s greatest luxuries.”
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Thomas spent years renovating period homes across London and now spends his time vetting the plumbers, electricians and cleaners actually worth calling back.
Isabella Crawford
KIDS EDITOR
“London for children is endlessly magical - you just need to know where to look on a rainy Tuesday.”
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A mother of three and former primary teacher, Isabella tests every soft-play, museum workshop and weekend club so London families do not have to.
William Fairfax
SPORT EDITOR
“From Sunday league pitches to Premier League stands, London moves best when it is moving together.”
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A former semi-professional footballer turned sports journalist, William covers everything from boutique gyms to the city’s rowing clubs and matchday rituals.
Amelia Thornton
FREE EDITOR
“Some of the finest things London offers cost nothing at all - you simply have to turn up.”
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Amelia has spent years writing budget guides to the capital and believes the best of London - its parks, galleries and skylines - is happily, stubbornly free.
George Bramwell
ADVICE EDITOR
“Living well in London is mostly the small, practical stuff nobody bothers to write down.”
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A long-time Londoner and lifestyle columnist, George writes the practical, hard-won advice on transport, admin and daily life that newcomers wish they had on day one.
Arthur Sinclair
TRANSPORT EDITOR
“Mastering London is mostly mastering its transport - the rest is just neighbourhoods.”
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A former TfL planner turned writer, Arthur covers the Tube, buses, cycling, river services and airport links - the practical knowledge that makes London feel half its size.
Beatrice Hollands
FASHION EDITOR
“London style is never about the label - it is about how you wear the city.”
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A former fashion features writer at a British glossy, Beatrice covers London style from Savile Row tailoring to East End designers, vintage fairs and the boutiques quietly shaping the way Londoners dress.
Marcus Ellington
FEATURES EDITOR
“A good feature does not pick a lane - it follows the story wherever London takes it.”
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Senior features editor Marcus contributes long reads across Real Estate, Finance, Education and Sport, bringing context and analysis to the city’s biggest categories.
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